Iterative & collaborative approach to building out a product map. Note - this is not a static document!

High Level Process

1. Frame
   • Before starting make sure you have a frame or feature brief. This can be as short as the vision statement and a north star metric. Remember everyone needs to understand this so explain well before starting.
2. Map the big picture
   • Focus on getting the whole story. Identify activities and start with your main user then additional users.
3. Explore
   • Fill out the body, at this point think blue sky at this point. Look for exceptions and consider other users.
4. Slice out viable releases.
   • Literally slice the map into product releases to visualise. You can place target outcomes and identify product success metrics for each release
5. Slice out a development strategy
   • Slice the map into delivery phases so you can understand the different value phases. Think beginning, middle and end.

Resources

story_mapping.pdf