The research team are together throughout the whole research phase. Ideally they will all be part of each research item e.g. everyone will join the customer interview and contribute to the surveys.
Who
Product Manager
Lead Engineer
UX Lead
Marketing
Business Development
Focus points for the research plan. Each method may lead into the next e.g. Analytics may guide the survey / interview focus points. Research should start internal.
Internal
Quantitative
Metrics / Analytics Support Issues
Qualitative
Interviews
Surveys
Focus Group
Ideal Portal
External
NPS Score
Survey - Closed Questions
$100 Test
Surveys - Open Questions
Interviews
Forum
Product North Star metric is always a leading metric.