The protagonist in the story (customer/user)
The main issue blocking the user from acheiving their goal
What your user wants
Your solution / product
Why are you doing this? What do you want to acheive? Specific to the initiative answering the 'why'
If this is done what are the requirements to consider acheiving the goal a success?
Supports the 'why'. Gives everyone an understanding as to why there is a need and why now is the time to address it.
Items that are mandatory for v1 of the product to acheive the goal and success criteria. It also shows how big the item is.
Specific items that might be out of scope for this phase of the Product. Listed to ensure stakeholders have a clear understand of the limitations and have no surprises when released
Is there an event or strategic timeline that needs to be met? This will highlight the impact and importance of the product.